Jeff Hatch, Raven Wilderness School | JMB Podcast Episode 56

Jeff Hatch is the owner of Raven Wilderness School in western Massachusetts, an ambassador for Fjallraven, has more instagram followers than we can count, and is an all-around great guy. Ed Butler and I sat down with Jeff on a breezy day to discuss his school, the role of social media in promoting small business, how he became a brand ambassador, and his upcoming events at Fjallraven stores in Vermont and New York City.

We also discuss Ed’s first fish through the ice of the winter, tell a few stories, and give advice for young people getting started in the outdoor industry.

PHOTO: Jeff Hatch, Tim Smith & Ed Butler (from left to right). Photo by Jessica.

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