Recently I saw an advertisement for new rain gear from a large outdoor gear company. They chose to market this with the phrase “rain? what rain?” Seems straightforward enough, but it got me thinking about a certain trend in the outdoor industry. The idea is that the outdoors is a place where you go for […] Read more
We’ve put up a lot of posts over the years. These are some of our most popular.
About JMBS Media
– Ago Puteus Foris –
We’re a bushcraft, guide training and wilderness expedition school founded in 1999. We help people become more self-reliant and connected to the natural world using traditional skills and a few simple tools. This is our media hub, consisting of our blog, podcasts and videos.