Purpose Versus Profit: Cause And Effect


New Role: Authentic Marketing Instructor

I did a phone interview a while back that the person said they were turning into an article. Then I forgot about it until yesterday, when I saw the article. I like how it turned out. The article is about authentic marketing for schools by an outfit that offers services in this realm. My favorite bit from the article is this quotation:

I think the purpose of the Jack Mountain Bushcraft School is to provide educational opportunities and experiences unavailable anywhere else. When we do it well, we make a profit. But profit is the result, not the purpose. – Tim Smith

The article is titled “What Can Jack Mountain Bushcraft School Teach Us About Authentic Marketing,” and is at:

http://enroll.movinhand.com/can-jack-mountain-bushcraft-school-teach-us-authentic-marketing/

Blog, In The Media

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Typos, Etc.
Anything that appears to be an error in spelling or grammar is actually the author’s clever use of the vernacular, and as such is not an error, but rather a carefully placed literary device demonstrating prodigious artistic prowess.

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