I’m not a fan of online handles or usernames if there’s no way to find out who the real person behind them is. The anonymity of the internet allows people to be rude and take cheap shots without any accountability. It also provides people with little experience the opportunity to masquerade as full-time professionals, doling out advice on topics they have no experience with other than having seen a youtube video on it.

I either use my real name or the same username (jmbushcraft) wherever I go, and always link it back to our site. I’m accountable for the comments I make. In a world where many base their value on who has the most “likes” or “followers”, for me it’s still about authenticity and trust.