It’s Not Personal, It’s Business. Or Maybe It Is Personal.

I have a hard time figuring out how to connect with people on social media sites. My quandary is whether to post things as me, Tim, or as my business, the Jack Mountain Bushcraft School. I want to be consistent. I want to not confuse people regarding who’s who and avoid creating a web-based split personality.

Many of you have circled (friended, followed, etc.) me personally, and I didn’t respond. It’s not because I’m aloof or elitist, it’s just that I have no idea how to manage and differentiate both personal and business spaces on social media and I’m learning as I go.

My plan is to have it figured out in ten more years. Or at least by then my kids will either set it up for me or explain it to me.

For now I do almost all of my posting as the Jack Mountain Bushcraft School.

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  • I think it’s darn near impossible to differentiate the person from the business when you’re small…heck sometimes when you’re large. I’m thinking of S. Truett Cathy for Chick-Fil-A or Carl Karcher for Carl’s Jr. I think KFC was able to shake off the Colonel when they changed the name from Kentucky Fried Chicken to KFC, so I think it’s telling that they’re bringing him back. People want a connection rather then a faceless box.

    (I was searching on advice for people on this exact topic and your blog came up. It’s a fun one! Maybe some day, I’ll have to end up in Maine…which would be a bit of a drive from Silicon Valley :-) )

  • Agreed, difficult to differentiate. Thanks for the comment, and it is a long, long drive.

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