I was just made aware that part of the term “survival situation” has been trademarked. I personally won’t miss it and am glad to see it go.
Term “Survival Situation” To Be Replaced With “LTO – Life Threatening Occurrence”
Since the recent registration of the trademark “The Situation” by Michael Sorrentino, the outdoor community will no longer be able to use the term “survival situation”.
Sorrentino, who rose to fame on the television show Jersey Shore, has been known as “The Situation” for many years. He recently registered the trademark in the United States. A letter sent by his legal team to bloggers and survival schools across the country advised them to cease using the term immediately, and that they would “vigorously prosecute” those that fail to do so.
Despite their tough legal stance, they recommended the outdoor community embrace a new term; “life threatening occurrence,” or LTO.